alGROWithm’s Growth Talent Accelerator Programme (GTAP) Lite is an immersive 100% online training programme designed to train and place candidates into Growth Marketing or Product Growth roles in startups.
Individuals from any African country may apply directly. It’s designed to empower you to execute in one key Growth function, at professional levels. Note that classes are run in English and in the WAT timezone.
GTAP Lite is perfect for freelance digital marketers, product managers, university graduates, sales people, employed and unemployed youth with digital marketing, product design or sales knowledge and/or experience.
Your team will build practical expertise in…
- Growth Marketing or Product Growth (depending on chosen stream)
- Behavioural Science & Choice Architecture
- Analytics & Growth Infrastructure Stacks (incl’ AI use cases)
- Growth Ops, Process Optimisation & more
Course Details
PROGRAMME STRUCTURE
FULL CURRICULUM (Growth Marketing Stream)
Growth Fundamentals
- Defining Growth : What it’s not
- Defining Growth : So what exactly is growth?
- Case Study: How I drove growth at Jumia
- Exercise
Growth Frameworks
- The Funnel framework
- Audience definition framework
- alGROwithm’s COP™ framework
Growth Infrastructure
- Growth Infrastructure Overview
- Analytics Infrastructure
- Bonus : GA4 Setup & Usage
- Exercise : Finding Insights From Analytics
- Marketing Infrastructure pt1
- Marketing Infrastructure pt2 (inc’l AI use cases)
Value Chain Analysis
- Marketing Audits
Growth Strategy & Execution
- Growth Marketing (Ad Strategy with Facebook Ads, Google SEM focus)
- Behavioural science & choice architecture
- Tracking & measuring growth
- Growth modeling & experiments
FULL CURRICULUM (Product Growth Stream)
Growth Fundamentals
- Defining Growth : What it’s not
- Defining Growth : So what exactly is growth?
- Case Study: How I drove growth at Jumia
- Exercise
Growth Frameworks
- The Funnel framework
- Audience definition framework
- alGROwithm’s COP™ framework
Growth Infrastructure
- Growth Infrastructure Overview
- Analytics Infrastructure
- Bonus : GA4 Setup & Usage
- Exercise : Finding Insights From Analytics
- Product Infrastructure pt1
- Product Infrastructure pt2 (inc’l AI use cases)
Value Chain Analysis
- Product & Process Audits
Growth Strategy & Execution
- Rapid Prototyping (UI & UX)
- Product split tests, experiments & optimisation
- Behavioural science & choice architecture
- Tracking & measuring growth
- Growth modeling & experiments
ELIGIBILITY CRITERIA
- Taught 100% online
- Individuals can apply directly
- Applicants must have prior knowledge or experience in Marketing, Product and/or Sales.
- Open to applicants from all African countries but candidates must be fluent in written and spoken English
- Classes and workshops are taught in WAT timezone, so applicants must be able to attend
- Requires access to a laptop device and excellent internet connection
- Not open to GTAP Alumni
HOW TO APPLY
- Individuals apply directly here
- All applicants take the screening test
- Qualifying candidates are made offers of enrolment
PRICING (NIGERIA)
PRICING (OTHER)
REQUEST FLEXIBLE PAYMENT OPTIONS
Programme Calendar – Jul Start
APPLICATION DEADLINE
Applications close
June 7
APPLICATION DEADLINE
Applications close
SCREENING TEST
Online Screening Test (Ensure your available to it on this day)
June 11
SCREENING TEST
Online Screening Test (Ensure your available to it on this day)
KICK-OFF CALL
Online meet & greet, and programme orientation
July 06
KICK-OFF CALL
Online meet & greet, and programme orientation
LECTURES & WORKSHOPS
Online lectures, workshops and company-focused Growth Projects
Jul 08 - Oct 31
LECTURES & WORKSHOPS
Online lectures, workshops and company-focused Growth Projects
GRADUATION & IMPACT MONITORING
Programme conclusion & start tracking impact metrics
Nov
GRADUATION & IMPACT MONITORING
Programme conclusion & start tracking impact metrics
alGROWithm’s Growth Talent Accelerator Programme (GTAP) Pro is an intensive programme designed to upskill growth-oriented startup talent, into Full Stack Growth Engineers.
Founders / business leaders can nominate team members (or themselves) for the training. The programme starts with a mandatory 3 day Growth Hacking Bootcamp in Nigeria or Kenya.
Thereafter, our experienced growth experts guide participants through a mix of online lectures & workshops, practical exercises and case studies, giving them the tools, strategies & frameworks needed to drive growth within their host organisation.
Your team will build practical expertise in…
- Growth Marketing
- Product Growth & Operations
- Behavioural Science & Choice Architecture
- Analytics & Growth Infrastructure Stacks (incl’ AI use cases)
- Growth Ops, Process Optimisation & more
Course Details
PROGRAMME STRUCTURE
FULL CURRICULUM (GTAP Pro)
Growth Fundamentals
- Defining Growth : What it’s not
- Defining Growth : So what exactly is growth?
- Case Study: How I drove growth at Jumia
- Exercise
Growth Frameworks
- The Funnel framework
- Audience definition framework
- alGROwithm’s COP™ framework
Growth Infrastructure
- Growth Infrastructure Overview
- Analytics Infrastructure
- Bonus : GA4 Setup & Usage
- Exercise : Finding Insights From Analytics
- Marketing Infrastructure pt1
- Marketing Infrastructure pt2 (inc’l AI use cases)
- Product Infrastructure pt1
- Product Infrastructure pt2 (inc’l AI use cases)
- AI use cases for Growth
Value Chain Analysis
- Product & Process Audits
- Marketing Audits
Growth Strategy & Execution
- Growth Marketing (Ad Strategy with Facebook Ads, Google SEM focus)
- Rapid Prototyping (UI & UX)
- Product split tests, experiments & optimisation
- Behavioural science & choice architecture
- Tracking & measuring growth
- Growth modeling
- Growth experiments
ELIGIBILITY CRITERIA
- Nigeria, Ghana, Kenya & Rwanda businesses only
- Candidates can’t apply directly. Startup founder / Senior company rep must nominate candidates from their team
- Candidates must be able to attend one of the in-person Bootcamps in either NG or KE
- Candidates must have some experience in marketing, sales and / or product management. Founders and C-Suite team members can nominate themselves also
- We prioritise scalable African businesses solving real problems, with demonstrable social impact
- Non-tech businesses are allowed, but must make significant use of internet technology
- Startup founder / company must commit to supporting candidates during the programme e.g allowing time for lectures or to implement learnings in the company
HOW TO APPLY
- Business founder or leader nominates up to 4 eligible team members (can be the leader him/herself). Apply HERE
- Nominated candidates take the screening test
- Qualifying candidates are made offers of enrolment
PRICING (NIGERIA)
PRICING (OTHER)
REQUEST FLEXIBLE PAYMENT OPTIONS
Programme Calendar – Jul Start
APPLICATION DEADLINE
Applications close
June 07
APPLICATION DEADLINE
Applications close
SCREENING TEST
Online Screening Test (Ensure your available to it on this day)
June 11
SCREENING TEST
Online Screening Test (Ensure your available to it on this day)
KICK-OFF CALL
Online meet & greet, and programme orientation
Jul 06
KICK-OFF CALL
Online meet & greet, and programme orientation
WEST AFRICA GROWTH HACKING BOOTCAMP
Intense 3 day Growth Hacking bootcamp (LAGOS)
Jul 12 - 14
WEST AFRICA GROWTH HACKING BOOTCAMP
Intense 3 day Growth Hacking bootcamp (LAGOS)
EAST AFRICA GROWTH HACKING BOOTCAMP
Intense 3 day Growth Hacking bootcamp (NAIROBI)
Jul 19 - 21
EAST AFRICA GROWTH HACKING BOOTCAMP
Intense 3 day Growth Hacking bootcamp (NAIROBI)
LECTURES & WORKSHOPS
Online lectures, workshops and company-focused Growth Projects
Jul - Oct
LECTURES & WORKSHOPS
Online lectures, workshops and company-focused Growth Projects
GRADUATION & IMPACT MONITORING
Programme conclusion & start tracking impact metrics
Nov
GRADUATION & IMPACT MONITORING
Programme conclusion & start tracking impact metrics
Compare GTAP Lite vs Pro
GTAP Lite - For Individuals
A 100% online programme where you are trained on growth and can specialise in either Product Growth, or Growth Marketing. It’s designed to empower you to execute in Growth functions at professional levels.
Who is this for?
For Freelance Digital Marketers, University Graduates, Unemployed Youths with Digital Marketing knowledge/experience looking to become certified Growth Marketers and Product Growth Associates. Opportunities to get job placements after the programme.
| Online Only | All African Countries
- Taught 100% Online
- Individuals can apply directly
- Cert – Growth Marketing / Product Growth
- 50 slots available
- Post-programme internship & job placements
- Applications open to individuals from all African countries (Must be able to speak english & attend live workshops in WAT timezone )
GTAP Pro - For Companies
A hybrid programme designed to deliver maximum impact to startups within a short timeframe. Nominate senior team members for upskilling into Full Stack Growth Engineers
Who is this for?
Founders, Co-Founders and Senior Management can nominate themselves, or nominate your Sales Reps, Growth Leads, Analysts, Product Managers or Marketing Team Members & upskill them into full stack Growth Engineers. Realise benefits in real time, with practical projects designed around solving your specific growth challenges incorporated into the programme delivery
| Hybrid | NG, GH, KE, RW
- In person Bootcamps (in NG & KE) + online lectures and workshops
- Company applies for programme by nominating team members
- Cert – Full Stack Growth Lead
- Only 15 slots available
- Company-focused practical growth projects
- Applications open to companies from Nigeria, Ghana, Kenya & Rwanda
